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Using Self-Promotion and Visibility to Improve Your Career

If we want to get ahead in our careers, we have to keep the spotlight on our projects and accomplishments, but how do you walk the fine line between gaining visibility and appearing to be a shameless self-promoter?

The answer lies in your intention.

The best businessmen focus on their accomplishments, not just themselves. How we gain visibility makes all the difference between being perceived as a limelight grabber or a positive contributor to the overarching goals of the company you work for.

Here are some tips and tricks on how to gain greater visibility in the office:

  1. Add value to the core

Have a deeper look at your company’s growth and then look for ways in which you can contribute to that. All companies have new directions and projects they’re working on, so be sure to stay aware of them and tie your work into one of those areas when and wherever possible. Don’t wait for someone to ask you for your input; propose a new solution and try to involve yourself as a contributor in some way. Volunteer your services and make sure you’re an active participant in the process.


  1. Talk to your team

Make sure you’re taking every opportunity to point out the value of other team members you work with. Focus on the accomplishments of your whole department instead of just your own. Rather than trying to be the lone ranger superstar, focus on your team’s accomplishments.


  1. Keep accomplishments in the focus

If you’re able to spot a problem area, discuss it with your department’s team members, and be sure to describe successes as often as possible. If you feel like there’s an area that your department is lagging in, speak up about it, but be sure to propose ways in which you can assist in solving the problem. Try taking a balanced approach to problem-solving without taking all the credit of success for yourself because, at the end of the day, you are not the sole contributor to your department’s achievements or problems.


  1. Measure yourself up to the competition

Where do you stand in comparison to others in your industry? How can you prove that your department is ahead of the curve when it comes to the competition? Make sure you have these stats and data in hand and work on comparing your successes often. You want to convey the message that you are tuned into your industry and keen on staying abreast of significant developments, so live up to the idea.


Knowing when and how to speak up can significantly help you improve your career, and as far as growth goes, it’s never a bad antics. Instead of just focusing on your individual accomplishments, you should be portraying yourself as a solid team player, one that doesn’t just focus on go, but also on the success of a team as a whole. Before you know it, these tips will help bring you the visibility you need in order to become more successful in your career!