Making yourself memorable in a world that is inundated with information just makes sense, and your personal brand statement will help you do just that. In this post, we\u2019ll be discussing the process of creating your personal brand statement as well as how it can be used.<\/p>\n
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Your personal brand statement is like a self-marketing tool describing your key skills and the value you are able to bring to the table. For example:<\/p>\n
\u201cIndustry-accredited copywriter<\/a> with six years\u2019 experience in creating content and SEO optimized marketing campaigns for award-winning enterprises\u201d<\/em><\/strong><\/p>\n Your personal brand statement should be seen as an elevator pitch for what you are and the skills you possess. It\u2019s an ideal tool to use for a strong one-liner when you get as \u201cSo, tell me about yourself<\/em>\u201d, and it can also be used to grab the attention of a hiring manager sifting through endless piles of CVs.<\/p>\n <\/p>\n Brand statements typically follow a formula that looks something like this:<\/p>\n [I am] an X with Y looking to do Z<\/em><\/strong><\/p>\n The X<\/strong> describes what you do, and it should ideally come with some sort of credential or proof like \u201chighly experienced<\/em>\u201d.<\/p>\n The Y<\/strong> revolves around your experience and the value you can bring to an organization such as \u201c6 years\u2019 experience in creating content and SEO optimized marketing campaigns<\/em>\u201d.<\/p>\n The Z stands for the opportunity you\u2019re looking for, again ideally also highlighted as a benefit to the hiring manager like \u201clooking for an opportunity to apply my proven skills within a market-leading organization<\/em>\u201d.<\/p>\n <\/p>\n You\u2019re going to start crafting your personal brand statement by listing your skill, experience, and attributes, and then consider how you can use them to make your brand statement stand out from the crowd.<\/p>\n Keep in mind that your personal brand statement is not your life\u2019s mission statement, nor is it a statement of your dream job or your personal mantra. Your personal brand statement should be business-oriented and professional.<\/p>\n <\/p>\n If you\u2019re feeling a little overwhelmed, take a look at these mission statements for some inspiration:<\/p>\n You can use your personal brand statement whenever you need to market yourself to a potential employer. It can be used as a cover page for your CV, your LinkedIn page, and even your Facebook profile.<\/p>\n Your personal brand statement can also be used in an interview or when you\u2019re networking and making new connections. Don\u2019t \u2018read\u2019 the script out loud in person though, but just summarize it as part of the conversation or in one of those moments where you can\u2019t possibly think of something to say.<\/p>\n","protected":false},"excerpt":{"rendered":" Making yourself memorable in a world that is inundated with information just makes sense, and your personal brand statement will help you do just that. In this post, we\u2019ll be discussing the process of creating your personal brand statement as well as how it can be used. What is a personal brand statement? Your Continued \u00bb<\/a><\/p>\n","protected":false},"author":27,"featured_media":1595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[492,243],"class_list":["post-1675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-featured-article","tag-personal-brand"],"_links":{"self":[{"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/posts\/1675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1675"}],"version-history":[{"count":0,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/posts\/1675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/media\/1595"}],"wp:attachment":[{"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How to create your personal brand statement<\/h2>\n
Examples of personal brand statements<\/h4>\n
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When to use your personal brand statement<\/h4>\n