From shoes to holidays and new ways of thinking, regardless of whether it\u2019s on the TV or the web, or even the side of a bus, advertisements are all around us. Perhaps they are the most ubiquitous form of art ever.<\/p>\n
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But here\u2019s the thing: even though they\u2019re part of our daily lives, we seldom stop to think about who creates those ads. These people, also known as the creatives, are some of the best creators in the business. And in this post, we\u2019ll be taking a closer look at what it is these professionals do!<\/p>\n
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When mentioning the word \u201ccreative\u201d, it refers to a bunch of different job descriptions, all of which are intertwined in an advertising agency\u2019s creative department. As an advertising creative, you have one goal in mind: to create effective and memorable ad campaigns.<\/p>\n
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Copywriters<\/a> are responsible for the production of text for the campaigns. These folks write the slogans, scripts for ads, and of course the detailed text for print or web ads. Copywriting, in itself is no easy task; you have to capture the audience\u2019s attention and communicate the most important features of the product ASAP.<\/p>\n <\/p>\n After the copywriter has produced the wording for the ads, the art directors are in charge of the visual aspects of the campaign. The art director<\/a> sets up a plan for the ad campaign\u2019s appearance, which includes everything from concepts to image details. These guys often work with freelance photographers, graphic designers and staff artists.<\/p>\n <\/p>\n More often than not, an advertising creative has a strong educational background within his or her field of choice. These qualifications might include graphic design, illustration or fine art for art directors and something along the lines of a degree or formal qualification in Journalism or English for the copywriters.<\/p>\n <\/p>\n But you can\u2019t get in with just a handful of technical skills though. Working in an agency\u2019s creative department means collaborating with the business and its clients, getting your job done within tight deadlines, and the ability to turn an unsurprising brief into something captivating.<\/p>\n <\/p>\n If you\u2019re a writer or artists within a creative team, you\u2019ll have the opportunity to work on a large variety of projects. Some will be video ads; others will be print. Some are text-based, and some are just downright strange.<\/p>\n <\/p>\n But although the deadlines can be tight in this environment, but since it\u2019s a fast-paced world, you\u2019ll start working on new projects before the old ones get boring. Plus when you\u2019ve done your job, you\u2019ll get to see it all around you.<\/p>\n <\/p>\n The other big benefit of working in this industry is the remuneration. If you\u2019re good at doing what you do best, it pays very well. Copywriters with good track records earn more than the average writer in almost any other industry.<\/p>\n <\/p>\n Of course, artists and writers want and need some recognition, and the same rule applies to an advertising creative. Sadly, this isn\u2019t an industry that\u2019s going to make you famous or even well-known. Your ad campaign might go viral, and even though it might have been your idea and your \u201cbaby\u201d, you won\u2019t get the praise you actually deserve.<\/p>\n","protected":false},"excerpt":{"rendered":" From shoes to holidays and new ways of thinking, regardless of whether it\u2019s on the TV or the web, or even the side of a bus, advertisements are all around us. Perhaps they are the most ubiquitous form of art ever. But here\u2019s the thing: even though they\u2019re part of our daily lives, we Continued \u00bb<\/a><\/p>\n","protected":false},"author":38,"featured_media":1764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[471],"class_list":["post-1906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-featured"],"_links":{"self":[{"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/posts\/1906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1906"}],"version-history":[{"count":0,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/posts\/1906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/media\/1764"}],"wp:attachment":[{"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adzuna.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What you need to get in<\/h2>\n
The perks<\/h2>\n
The not-so-awesome parts<\/h2>\n