Perhaps you never imagined working in marketing, but suddenly, the field is calling your name. Thanks to online marketing courses, picking up a new skill is easier than it has ever been. What’s better is that in most cases, they cost a fraction of tuition fees. Adzuna did a little web crawling and found a handful of brilliant online marketing courses covering a range of topics, including SEO and email marketing.
Social Media Marketing Online Courses
#1 – Introduction to Social Media Strategy
Skillshare’s Introduction to Social Media Strategy is taught by the Strategic Partnership Manager at Shopify and covers fundamental topics you need to understand to work in social media marketing. In addition to forming a social media strategy, it also touches on using tools like Buffer for organising and tracking your efforts. On the whole, this 9-lesson course is an excellent foundation for any SMM newbie.
#2 – Getting Started with Canva
Canva for Beginners is a $20 Udemy course that spans 15 lectures. If creating unique social media assets interests you, this course is the perfect fit. Canva is a great design tool that can help you create beautiful images for web content, but there’s a learning curve involved before using the platform effectively.
#3 – Instagram Best Practices
Instagram Best Practices is available on Skillshare and teaches you how to make your brand’s Instagram page stand up to the likes of an influencer’s profile. The course is led by a professional photographer that worked with big names like Toyota and CNN and offers excellent advice on choosing the right images for posts and using suitable editing apps.
SEO and SEM Courses
#1 – Introduction to Search Engine Optimization
Coursera’s Intro to SEO course does a great job covering SEO basics and also dives deep into modern trends to follow. The course is just four weeks long and will leave you with a better understanding of SEO and the confidence to implement SEO best practices.
#2 – Digital Marketing with Google Ads
This AdWords course from Skillshare will help you pick up the skills you’ll need to run and monitor ad campaigns. We all know that paid search is an essential component of search engine marketing. With Google Ads leading the way, this introductory course is ideal for beginners.
#3 – YouTube Audience Growth 101
Udemy offers an online course that teaches you how to Build What Attracts Audiences. It covers YouTube SEO that includes attracting and growing subscribers and viewers based on content YouTube loves. This is by no means a short course. But the rewards are well worth the time you’ll spend on the topic. Over 69 lectures, you’ll learn how to master the art of Video SEO.
General Online Marketing Courses
#1 – Introduction to Marketing
Coursera’s Intro to Marketing course is an ideal fit for anyone that didn’t major in marketing but now wants to make a career shift. Taught by a top professor from Wharton, the course covers the three elements of customer loyalty. It focuses on branding, customer centricity, and practical marketing strategies.
#2 – Bridging Business and Technical Experts
FutureLearn’s Introduction to Data Science with Google Analytics offers great insight for understanding the role data plays in the marketing sphere. Keen to learn how to analyse consumer behaviour with Google Analytics? This beginner course in data science is the ideal foundation.
#3 – The Strategy of Content Marketing
Coursera offers a lecture series that covers the basics of Content Marketing. It’ll help you understand the importance of writing good copy and how to build brand awareness. It also covers the topic of authority and leveraging the content marketing ecosystem.
Conclusion
By expanding your knowledge of marketing, you’ll make yourself a more attractive candidate for prospective employers. With a new set of skills on your resume, you’ll be able to search for a broader range of positions. So, start browsing Adzuna’s listings right now to see if you have the kind of skills employers are willing to pay more for!